Imagine you’ve successfully bid your way to the first page of results for this tragically expensive query: You’re paying somewhere between $60 and $450…
Not literally - I don’t mean you’re selling my info without my consent (though some of you are) or advertising a product that you’ll never deliver (tho…
I get it, you don’t want to be too pushy, too sales-y. Your website exists to inform, to build awareness and reputation, not just to sell something. Bu…
The most compelling website copy in the world won’t help you if nobody reads it. So you need a strategy for bringing people to your site. Optimizing yo…
Your site is gorgeous. 😍 Looks amazing - to me, anyway. But how does it look to the visually impaired? Can they even read your headings? How does it s…
Offer me 10% off and I’m grateful. Offer me 10% off plus a $30 discount and I appreciate it, but you’re making me do math. Do I want the 10% before the…
You and I know that you actually have a product. It exists, it solves problems, it’s wonderful. People love it. But we also know that there are unscrup…
In other words, it’s wordy. I know your website visitors are smart. Possibly the smartest people in the world - after all, they’ve decided to learn mor…
That magical moment. The moment somebody clicks a button that says Contact Us. (Or Get a Demo, or Start Free Trial, or Subscribe, or Download Report.) …
Let’s talk about SaaS. More specifically, let’s talk about these flat illustrated people that seem to find their way onto every SaaS website: They’re e…
Just because you can, doesn’t mean you should. You can use fancy CSS to cause every element of your page to slide in, slide up, slide down, or spiral o…
Seriously, we just met. I don’t know you. I don’t even know if I want to know you. And you’re asking me to tell you where I live, enable notifications,…