Your Website Sucks.
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Your website sucks because it's trying to impress me
Just because you can, doesn’t mean you should. You can use fancy CSS to cause every element of your page to slide in, slide up, slide down, or spiral…
Sep 17, 2021
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Your website sucks because it's trying to impress me
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Your website sucks because it doesn't tell me what I'm getting
There’s this TikTok of a guy trying to trade a “mystery box” for a $6.50 video game at a pawn shop. The shop owner says no - “can’t run a business on a…
Feb 4
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Your website sucks because it doesn't tell me what I'm getting
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Your website sucks because it looks just like everyone else's
Let’s talk about SaaS. More specifically, let’s talk about these flat illustrated people that seem to find their way onto every SaaS website: They’re…
Sep 24, 2021
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Your website sucks because it looks just like everyone else's
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Your website sucks because I don't even know what you're selling
Every single visitor to your site is a victory, and an opportunity. Out of all the queries they might have typed into the search engine, they chose one…
Feb 18
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Your website sucks because I don't even know what you're selling
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Your website sucks because it's too consistent
This topic was generously suggested by Tom Kerwin in a conversation you can watch here. It’s so nice to bring order to chaos. Each element of your…
Apr 22
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Your website sucks because it's too consistent
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Your website sucks because your navigation is overwhelming
We get it, you have a huge website with lots of pages. Your parents must be so proud. But here’s a little known internet fact: there’s no law saying…
Dec 10, 2021
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Your website sucks because your navigation is overwhelming
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Your website sucks because it's inordinately circumlocutory
In other words, it’s wordy. I know your website visitors are smart. Possibly the smartest people in the world - after all, they’ve decided to learn more…
Oct 8, 2021
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Your website sucks because it's inordinately circumlocutory
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Your website sucks on mobile
It’s 2022 and I promise, no matter what your business: your customers use smartphones. So if you haven’t updated your styling since 1997, it’s time to…
Mar 25
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Your website sucks on mobile
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Your website sucks because it's pointlessly personalized
Through multiple miracles of technology, you can Swipe a credit card Get access to a personalization (p13n) platform Add their JavaScript snippet to…
Mar 4
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Your website sucks because it's pointlessly personalized
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Your website sucks because it wants to be a movie
This topic was generously suggested by Viv Amatuzzi. Video is king, amirite? Seriously, we’re out here watching nearly six hours a day: With all those…
May 6
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Your website sucks because it wants to be a movie
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Your website sucks because it asks unnecessary questions
Imagine you meet someone new and ask where they’re from. “Cincinnati,” they reply. “Oh, cool,” you say. “And what country are you from?” The…
Jan 21
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Your website sucks because it asks unnecessary questions
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Your website sucks because it's for everybody
Imagine you’ve successfully bid your way to the first page of results for this tragically expensive query: You’re paying somewhere between $60 and $450…
Dec 3, 2021
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Your website sucks because it's for everybody
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