This topic was generously suggested by Viv Amatuzzi. Video is king, amirite? Seriously, we’re out here watching nearly six hours a day: With all those…
This topic was generously suggested by Tom Kerwin in a conversation you can watch here. It’s so nice to bring order to chaos. Each element of your…
Nobody likes to wait. Specifically, nobody likes to wait when they’re not expecting it. If you’re at the grocery store, you expect to have a couple…
It’s 2022 and I promise, no matter what your business: your customers use smartphones. So if you haven’t updated your styling since 1997, it’s time to…
Through multiple miracles of technology, you can Swipe a credit card Get access to a personalization (p13n) platform Add their JavaScript snippet to…
Every single visitor to your site is a victory, and an opportunity. Out of all the queries they might have typed into the search engine, they chose one…
There’s this TikTok of a guy trying to trade a “mystery box” for a $6.50 video game at a pawn shop. The shop owner says no - “can’t run a business on a…
Imagine you meet someone new and ask where they’re from. “Cincinnati,” they reply. “Oh, cool,” you say. “And what country are you from?” The…
It’s not your fault. You didn’t turn the internet into a cesspool of scammy clickbait promos backed by dodgy reporting practices and leading to…
At the end of the day, it’s all about forms. Your visitors come to learn, to compare, to consider, maybe even to admire the content on your site. But…
I’m on break till next week, so here’s an oldie but goodie. Happy New Year! You know and I know that your product is amazing. Everyone who tries it…
I’m on break for 2 weeks. In the meantime, please enjoy your holiday and this post, which went out in August to one (1) subscriber 😁 . When you added…