Imagine you meet someone new and ask where they’re from. “Cincinnati,” they reply. “Oh, cool,” you say. “And what country are you from?” The…
It’s not your fault. You didn’t turn the internet into a cesspool of scammy clickbait promos backed by dodgy reporting practices and leading to…
At the end of the day, it’s all about forms. Your visitors come to learn, to compare, to consider, maybe even to admire the content on your site. But…
I’m on break till next week, so here’s an oldie but goodie. Happy New Year! You know and I know that your product is amazing. Everyone who tries it…
I’m on break for 2 weeks. In the meantime, please enjoy your holiday and this post, which went out in August to one (1) subscriber 😁 . When you added…
People visit your website to find information. To solve a problem. If they can’t confirm that you’ve got: ✅ the product they need, ✅ with the features…
We get it, you have a huge website with lots of pages. Your parents must be so proud. But here’s a little known internet fact: there’s no law saying…
Imagine you’ve successfully bid your way to the first page of results for this tragically expensive query: You’re paying somewhere between $60 and $450…
Not literally - I don’t mean you’re selling my info without my consent (though some of you are) or advertising a product that you’ll never deliver…
I get it, you don’t want to be too pushy, too sales-y. Your website exists to inform, to build awareness and reputation, not just to sell something. But…
The most compelling website copy in the world won’t help you if nobody reads it. So you need a strategy for bringing people to your site. Optimizing…
Your site is gorgeous. 😍 Looks amazing - to me, anyway. But how does it look to the visually impaired? Can they even read your headings? How does it…