On an ecommerce site, navigating from the homepage to a category page is a moment of great excitement. What wonders await in the aisles of this magnificent store? Now that I’ve decided what kind of thing I’d like to buy, what will the shopkeeper delight me with?
The whole point of your website is to get me to fill out a form. You want me to enter my credit card details and shipping address for a purchase. Or you…
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A call to action, also known as a “CTA” or simply “the button you want people to click,” is arguably the entire point of your website. No call to…
In a perfect world, “make sure your site isn’t broken” would be such a laughably obvious piece of advice that no fool would ever bother putting it in an…
What does a prospective customer need to know before they decide to buy? If your answer is “Uhh, not exactly sure,” two things: It’s okay, lots of…
One way to get more people to make a purchase is to provide social proof - evidence that other humans, ideally similar to them, have already made a…
This topic was generously suggested by Viv Amatuzzi. Video is king, amirite? Seriously, we’re out here watching nearly six hours a day: With all those…
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Your Website Sucks.