Offer me 10% off and I’m grateful. Offer me 10% off plus a $30 discount and I appreciate it, but you’re making me do math. Do I want the 10% before the $30 or after? 🤔 Offer me 10% off, plus a $30 discount, plus a $30 rebate, and now I’m just wondering what you’re up to.
You and I know that you actually have a product. It exists, it solves problems, it’s wonderful. People love it. But we also know that there are unscrup…
In other words, it’s wordy. I know your website visitors are smart. Possibly the smartest people in the world - after all, they’ve decided to learn mor…
That magical moment. The moment somebody clicks a button that says Contact Us. (Or Get a Demo, or Start Free Trial, or Subscribe, or Download Report.) …
Let’s talk about SaaS. More specifically, let’s talk about these flat illustrated people that seem to find their way onto every SaaS website: They’re e…
Just because you can, doesn’t mean you should. You can use fancy CSS to cause every element of your page to slide in, slide up, slide down, or spiral o…
Seriously, we just met. I don’t know you. I don’t even know if I want to know you. And you’re asking me to tell you where I live, enable notifications,…
Carousels and image sliders are bad for conversion and user experience. This is a well-worn topic among people who care. They’re distracting, they look…
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