Your Website Sucks.

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In a perfect world, “make sure your site isn’t broken” would be such a laughably obvious piece of advice that no fool would ever bother putting it in an email and sending it to you. And yet. As a guy who gets hired to inspect websites and come up with ways to improve them, I find…
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What does a prospective customer need to know before they decide to buy? If your answer is “Uhh, not exactly sure,” two things: It’s okay, lots of…
One way to get more people to make a purchase is to provide social proof - evidence that other humans, ideally similar to them, have already made a…
This topic was generously suggested by Viv Amatuzzi. Video is king, amirite? Seriously, we’re out here watching nearly six hours a day: With all those…
This topic was generously suggested by Tom Kerwin in a conversation you can watch here. It’s so nice to bring order to chaos. Each element of your…
Nobody likes to wait. Specifically, nobody likes to wait when they’re not expecting it. If you’re at the grocery store, you expect to have a couple…
It’s 2022 and I promise, no matter what your business: your customers use smartphones. So if you haven’t updated your styling since 1997, it’s time to…
Through multiple miracles of technology, you can Swipe a credit card Get access to a personalization (p13n) platform Add their JavaScript snippet to…
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Your Website Sucks.

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